Welcome to the Era of ATHLETIC Intelligence.

To launch the Oakley Vanguard glasses powered by Meta AI, we created a global OOH campaign starring Kylian Mbappé and Sydney McLaughlin-Levrone that hits with the same intensity they bring to their sport.

Each lens reflection captures the grit behind their performance, paired with sharp prompts that show off everything you can ask Meta AI.

Made at Translation.

Photographed by Harrison & Adair (FKA Crown & Owls)

Role: Creative Direction