Sound has a problem. Only 2.8% of music is produced by women.

With Bose’s new tagline being ‘Sound Is Power’, it was an issue they simply couldn’t afford to be silent on. And so, ‘Turn The Dial’ was born:

A change-seeking creative platform, designed to close the sound gap for women and non-binary music producers with every campaign and activation by Bose.

First up, artist producers H.E.R., PinkPantheress, BLOND:ISH, and WondaGurl kicked off the launch.

Followed by an extended interview series, focusing on their individual producer stories.

Built as a long-term, multi-year creative platform to be executed by many different partners, next up was Anne-Marie writing new music with a rising producer, Megan Lewis.

Sound will always be invisible. But female and non-binary music producers who make it, shouldn’t be.

Made at Warner Music UK

Role: Concept & Creative Strategy